About AXRA
Built on experience
you can't fabricate.
Most security companies are built on credentials. AXRA was built on situations — the kind that require judgment, composure and an understanding of risk that goes well beyond physical presence.
We work with people
who need security.
Not those who
want it.
There is a meaningful difference. Those who want security are buying a service. Those who need it are navigating a situation — a threat that is real, imminent or already unfolding. That is the work we were built for.
"I don't work with people who want security. I work with people who need it."
AXRA was founded because the security industry, despite its size, remains poorly equipped for genuine complexity. The language is generic. The experience is often superficial. The instinct is to add more personnel rather than think more clearly.
We take a different view. The most valuable thing a security professional can offer is judgment — the ability to assess a situation accurately, advise a principal clearly and make decisions under pressure that hold up long after the moment has passed.
That kind of judgment is not taught in a training course. It is built over years of working in situations where the consequences of error are serious. Our directors have those years.
The directors
He decided at fourteen that this was what he was going to do. Everything that followed was preparation.
From an early age, he pursued security as a discipline rather than a job — studying investigation, training in martial arts and conflict management and building a theoretical foundation long before he worked his first door. At eighteen he was working West End venues, understanding conflict and his own capability under pressure in real environments. At twenty, he was in the United States — networking with law enforcement, conducting range training and beginning the professional relationships that would shape the next two decades.
His early career took in security management for MTV's London studios — managing both talent protection and venue operations — alongside coordination with police and local authorities for high-profile premieres and visits. From there he moved progressively toward the work he had always intended: high-risk, tangible-threat protection for individuals facing genuine danger.
Over the following years he developed a specialism that few in the industry can claim: protecting people who have been attacked, are at imminent risk of attack, have been targeted by organised criminal groups or face serious threat from within their own family circumstances. This is work that demands as much emotional intelligence as physical capability — the ability to understand a principal's situation completely and advise them clearly when they are least able to think clearly themselves.
That body of work culminated in one of the most demanding close protection assignments in recent British security history: the personal protection of a member of a foreign ruling family residing in the UK. He lived with the principal for two years, managing every aspect of personal security for her and her children through a period of significant legal proceedings, sustained international attention and serious personal risk. The assignment required not only operational excellence but strategic thinking — working alongside legal teams, navigating law enforcement relationships across jurisdictions and advising a principal through decisions that were simultaneously legal, personal and security-critical.
Corporate engagements have included senior-level security management for global technology and financial institutions, as well as talent and production security in the media industry. He has worked on international film productions and brings that operational experience to AXRA's entertainment sector work.
He holds SIA licensing and maintains the professional standards he has applied throughout his career — including the expectation that every member of an AXRA team operates to the same level, without exception.
Twenty years building networks across film, finance and international business. Few people in the room know more people in the room.
Chee Keong Cheung is the founder and CEO of Action Xtreme — the UK's first dedicated action film studio — and brings to AXRA something that cannot be hired in: two decades of genuine relationship capital across industries and cultures that most security companies have never accessed.
Educated in film at the University for the Creative Arts in Farnham, Cheung has built a career that spans production, distribution, mentorship and international collaboration. His work has brought him into professional relationship with figures including Richard Dreyfuss, Michael Madsen and Ian McKellen. He has served on festival juries, delivered masterclasses at BFI and mentored emerging talent through Film London — building, in the process, a network that extends well beyond the film industry into the business and finance communities that surround it.
His most recent production, Son of the Soil — a Nigerian-set thriller produced with AXRA's security involvement — reached number one on Netflix Nigeria and entered US theatrical release in March 2026 following its premiere at the Pan African Film Festival. The production demonstrated what an AXRA engagement looks like in practice: security and production working as a single integrated team rather than parallel operations.
Within AXRA, Cheung leads business development and international client relations — the work of building the relationships through which serious security engagements are sourced. His role is the bridge between AXRA's operational capability and the communities, family offices and institutions that need it.
How we work
Standards that are
non-negotiable.
Every AXRA operative is held to the same standard — regardless of the assignment or the client. We have removed entire teams for conduct that fell short. We will do so again. Our principals' safety depends on it.
We do not discuss clients. We do not discuss engagements. Not informally, not after the fact, not under the assumption that certain information is already public. References are provided directly and confidentially on request.
Adding more people to a security operation is rarely the right answer. Understanding the threat clearly, advising the principal accurately and deploying resource precisely — that is the standard we hold ourselves to.
Work with
AXRA.
We work with individuals, family offices, legal teams and corporate clients across the UK and internationally. Initial conversations are private and carry no obligation.
All enquiries are handled by a director. We do not route private client matters through junior staff or call centres.